OVO X Degrassi. A Toronto Original.

The theme of this partnership is the union of two iconic Toronto institutions, OVO and Degrassi.

The connection between them is undeniable. This collaboration speaks to a fanbase with deep roots and a shared story that is uniquely Toronto. The collection draws from Degrassi's visual history through reworked period-correct graphics and thoughtful references to the uniforms and apparel worn by its students across multiple generations.

The collection is anchored by a fleece varsity jacket featuring layered twill patchwork, retro graphics and OVO x Degrassi detailing. Alongside it is an archival recreation of Jimmy Brooks' basketball jersey, faithful to the early-2000s original and elevated with premium tackle twill embroidery. The number 86 appears throughout the collection, referencing both the founding year of Degrassi and Drake's birth year. The assortment is rounded out with a cotton Panthers football jersey, graphic tees, a vintage-inspired crewneck, fleece sweatsuit, canvas tote bag and sport cap.

The goal was simple: create the definitive Degrassi collection, designed and made entirely in Canada. The collection released just ahead of the 25th anniversary of Degrassi: The Next Generation, bringing the collaboration full circle.

Role: Concept, Creative Direction, Design & Client Management.
Art Direction and photography by Mats Schram and Evan Buggle.
Talent: Original members of the cast of Degrassi: The Next Generation.