OVO X Friday The 13th

Resurrecting the Golden Era of Horror. From the shores of Crystal Lake to the streets of New York, Jason evolved into the unstoppable slasher icon that helped define a generation of horror. Rooted in OVO’s modern workwear sensibility, the collection merges utilitarian construction with archival graphics. The release culminated with an exclusive screening at Toronto’s Royal Theatre.

Role: Conception, creative lead, product and graphic design.
Creative partner: Chris Maddever. Art Direction and photography: Mats Schram
Developed for October’s Very Own and Warner Bros. / New Line Productions