OVO X Hockey Canada

Designed to build momentum around the 2026 IIHF World Junior Championships and generate excitement leading into the 2026 Winter Olympics, the collection draws inspiration from classic Canadian hockey heritage. The hero piece of the collection is a custom Starter jacket, supported by a clean assortment of graphic-driven styles. In partnership with Upper Deck, we also developed a custom Hockey Canada Legends trading card set, including ultra-rare 1-of-1 autographed editions.

Role: Conception, creative lead, product and graphic design.
Art Direction and photography by Mats Schram and Evan Buggle.
Developed for October’s Very Own and Hockey Canada.