OVO College Basketball 2025

For March Madness 2025, OVO partnered with six iconic U.S. colleges. The collection embraced a heavy throwback design direction, while the campaign creative drew inspiration from classic Eastbay catalogues. Each silhouette was referenced from archival vintage pieces and reinterpreted with modern styling, creating a collection rooted in collegiate heritage and timeless sportswear design.

Role: Concept development, creative direction, product, graphic and layout design.
Art Direction by Mats Schram.
Developed for October’s Very Own and NCAA.