OVO X Starter

Blending Starter’s iconic sports heritage with OVO’s refined athletic identity, the collection delivers a modern expression of sport, reimagining classic staples through elevated materials and contemporary detailing. The campaign embraced a vintage magazine-inspired aesthetic, paired with handcrafted cut-and-paste style animation to bring the visual world to life.

Role: Concept development, creative direction, product and graphic design, and photo compositing.
Art Direction and photography by Mats Schram. Animation by @rapruesign
Developed for October’s Very Own and Starter Inc.