OVO X Transport For London

A small capsule collection created alongside London Wireless Festival 2025, inspired by London’s Night Tube network and the movement of the city after dark. Designed for festival-goers traveling to and from the event, the concept draws a natural connection between the Night Tube’s owl iconography and the OVO owl. London moves differently at night.

Role: Concept Development, Creative Direction, Copywriting
Art Direction: Mats Schram
Developed for October’s Very Own and Transport For London